In this concise yet powerful 84-page guide, highly-acclaimed content strategy writer Val Roskens Tews delivers a fantastic reminder that good things truly do come in small packages. This is not a book about tricks, hacks, or “vanity metrics” like how to get thousands of likes and followers overnight but rather about something far more rewarding… Read more “Bob Burg”

“I’ve known this author for a long time, and I want to say something about her before I say anything about the book. She is the real thing. In a space full of people who teach LinkedIn strategy like they’re handing out a cheat sheet, she actually cares — about you, about whether it works,… Read more “David Marlow”

“The Butterfly Strategy: Transform Online Connections Into Community and Clients” by Val Roskens Tews is the book you need if you’ve been saying “I really need to do more on LinkedIn” but have no idea where to start. Val’s 3Cs framework, connecting, commenting and content, gives you a clear simple roadmap so you’re never just posting… Read more “Jen Fontanilla”

The Butterfly Strategy is the book every thoughtful business owner needs before they throw one more lonely post into the LinkedIn void and whisper, “Is this thing on?” Val Roskens Tews gives us something refreshingly rare: a social media strategy that does not require pretending to be louder, shinier, trendier, or mildly allergic to your… Read more “Dr Michelle Pipes”

The Butterfly Strategy is a refreshingly grounded guide for solopreneurs who are ready to build with purpose, not just hustle. I appreciated how the author weaves together metaphor and method—using the butterfly as a symbol of transformation while delivering clear, practical steps to create aligned momentum in business. This isn’t about quick wins or surface-level branding.… Read more “Deborah Kevin”

“Too much LinkedIn advice is built around extraction and hustling: get attention, work the algorithm, generate leads, and close business. Val Roskens Tews takes a more human approach in her excellent book. She counsels that LinkedIn is not a place to chase clients. Yes, you can get clients there, but you need to come ready… Read more “John Ray”

This book offers practical gems on how to connect with others online in a natural and meaningful way. It is written in a friendly, conversational style, as if the author is speaking directly with you rather than presenting a formal business manual. One of my biggest takeaways was the value of commenting on other people’s… Read more “Dana Zullo”

“Whether you don’t like to post, don’t know what to post, or simply don’t know how – or what – to comment on others’ posts, this easy-to-understand guide is for you. It is loaded with useful tips, frameworks, and encouraging words to help optimize your LinkedIn experience. Val does not just “talk the talk,” she… Read more “Heidi Ames”

“This book is filled with valuable insights and actionable notes that focus on the three primary ways we bring and receive value on social media. The author’s focus is LinkedIn but the message is platform agnostic. It’s about connecting, interacting, and generating valuable content.” ~ Kathi Laughman, Possibilitarian and Author

“This is a fabulously written and practical book. Very easy to read and apply the simple shared steps immediately. A textbook of how to effectively promote yourself on social media. I’ve just begun my second read, this time with a highlighter. Thank you Val Roskens Tews.” ~ David Cause, Graphic Designer  

“Excellent book with easy-to-understand concepts and post ideas. This is a step-by-step framework for turning LinkedIn into your own little community or network and use it to grow a business or brand. I love that the book is easily digestible and simple in explaining.” ~ Simon Parsons, Sales Strategist and Digital Brand Architect

There are many books about growing an online presence. Very few speak to the quality of connection required to build something sustainable. The Butterfly Strategy does. Val Roskens Tews offers more than tactics. She offers perspective. This is not a hype-driven “go viral” manual. It’s a steady, practical framework for transforming online interactions into something… Read more “Joëlle Lydon”

If you’ve ever opened LinkedIn, felt completely overwhelmed, and then closed it again… this book is for you. As a leadership coach and author, I spend a lot of time thinking about clarity, communication, and intentional strategy. Even with that background, I’ve experienced plenty of paralysis by analysis when it comes to LinkedIn. The Butterfly… Read more “Angelique Liles”

I recently read the book, “The Butterfly Strategy” by Val Roskens Tews. Essentially it’s about how to transform online connections into community and clients. I found this book to be really wonderful and immediately applicable. It’s easy online to get likes, but really hard to get clients, and you need to have strategies and effective,… Read more “Joachim Lépine”

Val brings us a social media strategy that’s easy to digest and apply. The 3Cs provide a practical framework that truly anyone can apply – here’s looking at all you small business owners who don’t think you have time for LinkedIn! 🙂 The even cooler part about this book is witnessing how Val has practiced… Read more “Mark Cumicek”

LOVED The Butterfly Strategy! Val Roskens Tews shows sales professionals, thought leaders, and anyone using social media how to stop chasing and start attracting the right opportunities. Have a pen handy… this is the kind of book you’ll take pages of notes on. [Jeff is an author of business parables, such as ~ Jeff C.… Read more “Jeff C. West”

As someone who also coaches on LinkedIn strategy, I found myself nodding along throughout. Your focus on the 3Cs: Connection, Comments, and Content is spot-on, and I especially appreciated that you present them in that order. I’ve seen so many people jump straight to content creation and then burn out when they don’t see results.… Read more “Gillian Whitney”

This book is a jump start to connection, collaboration, and content creation with action! Relatable tips & tricks that will break you out of your cocoon and get you flying high like the butterfly you are. Not only does it give you fantastic strategies to connect and make a name for yourself, but it also… Read more “Claudia Wyatt”

I just finished reading The Butterfly Strategy by Val Roskens Tews, and I’m inspired. It’s a short book, but it is mighty. And it’s as if Val wrote it with me in mind. Over the years I’ve made forays onto LinkedIn, but I flew “cold” or didn’t try to fly at all. I had ideas… Read more “Leora Dowling”

The Butterfly Strategy by Val Roskens Tews is the human-centered LinkedIn book we need right now. In a world where social media and AI can taint our sense of connection, Val brings the focus back to people and community. I read this book in one sitting and was reinspired by what’s possible on the platform… Read more “Michelle B Griffin”

The introduction immediately spoke to where I’m at right now, the struggle of wanting to make genuine connections online, but not always knowing what to say, how I’ll be perceived, who to connect with, or what type of content will truly resonate with my ideal client. What I loved most about this book are the… Read more “Kirstin Muraski”

The Butterfly Strategy is a generous practical guide that feels like sitting down with a trusted companion who happens to know LinkedIn inside out. It clears away the pressure to “perform” on social media and replaces it with a calm, practical path rooted in heart, generosity, and genuine connection. Val Roskens Tews doesn’t treat LinkedIn… Read more “Kati Harris”

“I got to know Val from my time on LinkedIn the last four years, and I feel honored to be one of the first readers of her new book the Butterfly Strategy and to be asked to support her in this way. Her Butterfly Strategy Book is unique in the online business world – specifically,… Read more “Katarina Kiseli”

“Stop Scrolling, Start Connecting” — Val’s book shows you how! When I first met Val Tews, it was like talking to an old friend. She was warm, kind, and genuinely interested in what I had going on. We’ve since formed a great friendship as well as an ongoing business relationship. In The Butterfly Strategy, Val… Read more “Elaine Lankford”

A must-read for anyone who wants to grow on LinkedIn without feeling salesy or fake. The Butterfly Strategy is a refreshing, practical guide to building real relationships online without chasing followers or forcing content that doesn’t feel like you. The author is full of heart and brings great insight into relationship building done right. The… Read more “Carrie Bryson”

The Butterfly Strategy offers a simple to follow and easy to execute strategy that anyone can use to brand themselves as a go to expert on LinkedIn – if they do the work. Packed full of actionable and useful insights!”