“The Butterfly Strategy: Transform Online Connections Into Community and Clients” by Val Roskens Tews is the book you need if you’ve been saying “I really need to do more on LinkedIn” but have no idea where to start. Val’s 3Cs framework, connecting, commenting and content, gives you a clear simple roadmap so you’re never just posting into the void again.

I especially loved her concept of Your Content Diet, just like a butterfly can’t survive on sugar alone and needs minerals and salts too, your content can’t be all business all the time, you need to mix in your personality and your story because THAT is what actually builds real trust and real relationships.

Val also gives you full permission to ditch the idea that LinkedIn has to be stiff and professional because showing up as a whole human is exactly what makes people want to connect with you. If you’re the person who keeps saying you need to grow your LinkedIn presence, stop waiting and grab this book!”

~ Jen Fontanilla, Creative Business Strategist for Creative Entrepreneurs