The Butterfly Strategy is the book every thoughtful business owner needs before they throw one more lonely post into the LinkedIn void and whisper, “Is this thing on?”
Val Roskens Tews gives us something refreshingly rare: a social media strategy that does not require pretending to be louder, shinier, trendier, or mildly allergic to your own personality. Instead, she offers a grounded, generous, deeply human approach to becoming visible online through real connection.
And sweet mercy, that matters. Because most people are not failing at LinkedIn because they lack brilliance. They are struggling because they were taught to perform instead of participate. They post, wait, refresh, spiral, and then decide the algorithm has a personal vendetta against them.
Val says: hold the drama llama. Start with people.
Her Butterfly Strategy is beautifully simple: 3Cs. But simple does not mean shallow. This little framework has wings. It reminds us that visibility is not just about broadcasting more noise into an already overcaffeinated digital world. It is about becoming recognizable, trustworthy, and real enough that the right people know what you do, why it matters, and how to reach out to you when the timing is right.
What I especially love is Val’s heart-centered refusal to reduce people to prospects. She understands that community comes before clients, and trust comes before transactions. That is not fluffy. That is smart business with a pulse.
This book is practical without being pushy, encouraging without being cheesy, and strategic without making your soul leave your body. It is especially helpful for entrepreneurs, consultants, coaches, authors, and service providers who know they need to show up online but do not want to become a walking sales funnel in sensible shoes.
Val gives readers permission to be visible as themselves. Not a brand-bot. Not a hustle goblin. Not a content machine with Wi-Fi. Themselves. And that is the power of The Butterfly Strategy. It is not just about getting better at LinkedIn. It is about transforming online connection into something warmer, wiser, and far more sustainable: real community.
Highly recommend for anyone ready to stop performing online and start building meaningful visibility with kindness, clarity, and beautifully practical wings. P.S. It’s a very quick read, too!
~ Dr. Michelle Pipes, Creator of Joyful Change
