In this concise yet powerful 84-page guide, highly-acclaimed content strategy writer Val Roskens Tews delivers a fantastic reminder that good things truly do come in small packages. This is not a book about tricks, hacks, or “vanity metrics” like how to get thousands of likes and followers overnight but rather about something far more rewarding… Read more “Bob Burg”

If you’ve ever opened LinkedIn, felt completely overwhelmed, and then closed it again… this book is for you. As a leadership coach and author, I spend a lot of time thinking about clarity, communication, and intentional strategy. Even with that background, I’ve experienced plenty of paralysis by analysis when it comes to LinkedIn. The Butterfly… Read more “Angelique Liles”

Val brings us a social media strategy that’s easy to digest and apply. The 3Cs provide a practical framework that truly anyone can apply – here’s looking at all you small business owners who don’t think you have time for LinkedIn! 🙂 The even cooler part about this book is witnessing how Val has practiced… Read more “Mark Cumicek”

“I got to know Val from my time on LinkedIn the last four years, and I feel honored to be one of the first readers of her new book the Butterfly Strategy and to be asked to support her in this way. Her Butterfly Strategy Book is unique in the online business world – specifically,… Read more “Katarina Kiseli”

“Stop Scrolling, Start Connecting” — Val’s book shows you how! When I first met Val Tews, it was like talking to an old friend. She was warm, kind, and genuinely interested in what I had going on. We’ve since formed a great friendship as well as an ongoing business relationship. In The Butterfly Strategy, Val… Read more “Elaine Lankford”

As someone who also coaches on LinkedIn strategy, I found myself nodding along throughout. Your focus on the 3Cs: Connection, Comments, and Content is spot-on, and I especially appreciated that you present them in that order. I’ve seen so many people jump straight to content creation and then burn out when they don’t see results.… Read more “Gillian Whitney”

LOVED The Butterfly Strategy! Val Roskens Tews shows sales professionals, thought leaders, and anyone using social media how to stop chasing and start attracting the right opportunities. Have a pen handy… this is the kind of book you’ll take pages of notes on. [Jeff is an author of business parables, such as ~ Jeff C.… Read more “Jeff C. West”

I just finished reading The Butterfly Strategy by Val Roskens Tews, and I’m inspired. It’s a short book, but it is mighty. And it’s as if Val wrote it with me in mind. Over the years I’ve made forays onto LinkedIn, but I flew “cold” or didn’t try to fly at all. I had ideas… Read more “Leora Dowling”

This book is a jump start to connection, collaboration, and content creation with action! Relatable tips & tricks that will break you out of your cocoon and get you flying high like the butterfly you are. Not only does it give you fantastic strategies to connect and make a name for yourself, but it also… Read more “Claudia Wyatt”

The Butterfly Strategy by Val Roskens Tews is the human-centered LinkedIn book we need right now. In a world where social media and AI can taint our sense of connection, Val brings the focus back to people and community. I read this book in one sitting and was reinspired by what’s possible on the platform… Read more “Michelle B Griffin”

The introduction immediately spoke to where I’m at right now, the struggle of wanting to make genuine connections online, but not always knowing what to say, how I’ll be perceived, who to connect with, or what type of content will truly resonate with my ideal client. What I loved most about this book are the… Read more “Kirstin Muraski”

A must-read for anyone who wants to grow on LinkedIn without feeling salesy or fake. The Butterfly Strategy is a refreshing, practical guide to building real relationships online without chasing followers or forcing content that doesn’t feel like you. The author is full of heart and brings great insight into relationship building done right. The… Read more “Carrie Bryson”

The Butterfly Strategy is a generous practical guide that feels like sitting down with a trusted companion who happens to know LinkedIn inside out. It clears away the pressure to “perform” on social media and replaces it with a calm, practical path rooted in heart, generosity, and genuine connection. Val Roskens Tews doesn’t treat LinkedIn… Read more “Kati Harris”

The Butterfly Strategy is a refreshingly grounded guide for solopreneurs who are ready to build with purpose, not just hustle. I appreciated how the author weaves together metaphor and method—using the butterfly as a symbol of transformation while delivering clear, practical steps to create aligned momentum in business. This isn’t about quick wins or surface-level branding.… Read more “Deborah Kevin”

The Butterfly Strategy offers a simple to follow and easy to execute strategy that anyone can use to brand themselves as a go to expert on LinkedIn – if they do the work. Packed full of actionable and useful insights!”