So many great ideas in this book! Sigrid helps us understand the importance of focusing on people and discovering who they are.

She helps us answer questions like: “How are you transforming their lives?” This is something that is so essential for a business to make a positive difference. She shares about focusing on “creating the marketing message with the consumer motivation in mind, e.g. what is the benefit and deeper gain the customer is looking for.”

I appreciate all of the practical ideas on how to really serve the people you want to help.

Sigrid’s LinkedIn profile: https://www.linkedin.com/in/sigriddekaste/

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