Sigrid shares some excellent ideas which include what “authority marketing” is, how to start the process to position yourself as an authority, and other benefits of why being seen as an authority can make a difference.

Two of my favorite quotes in her book are:

“In essence, authority marketing helps you leverage your knowledge to gain authority status. Your authority status then allows you to dramatically spread your message and convert your audience to higher paying customers”

and

“People don’t buy because they understand something, they buy because they feel understood.” She gives practical steps on how to create authority and shares foundational ideas that can help someone be successful in their business with their book.

Sigrid’s LinkedIn profile: https://www.linkedin.com/in/sigriddekaste/