The Butterfly Strategy by Val Roskens Tews is the human-centered LinkedIn book we need right now. In a world where social media and AI can taint our sense of connection, Val brings the focus back to people and community. I read this book in one sitting and was reinspired by what’s possible on the platform when you lead with connection.

Val shares her simple but strategic three-part framework, connecting, commenting, and content, to help people build real community on LinkedIn. If you’ve been on the sidelines unsure how to jump in without feeling awkward or self-promotional, this book shows you a clear, human way forward.

She’s a generous human and an accomplished writer who offers practical content strategy and post ideas that help when writer’s block hits. I highly recommend this book and following Val on LinkedIn if you want a practical, heartfelt way to connect, grow community, and share your insights and story. Everyone has a message and a story that can inspire others, and Val’s book shows us exactly how to share that on LinkedIn.