The Butterfly Strategy is a generous practical guide that feels like sitting down with a trusted companion who happens to know LinkedIn inside out. It clears away the pressure to “perform” on social media and replaces it with a calm, practical path rooted in heart, generosity, and genuine connection. Val Roskens Tews doesn’t treat LinkedIn as a numbers game but as a place to build genuine relationships rather than transactional ones, and she continually returns to the idea of making a “heart difference” with your presence online.

Woven through the book is Val’s own origin story, which gives the butterfly metaphor real emotional weight. Her experience of finding hope and continuity in a butterfly shortly after losing her father, and then choosing “butterfly” as part of her business name, turns the concept from a clever device into a deeply personal lens on transformation, legacy, and love. That story anchors the practical advice: she invites you to see yourself moving from the cocoon of hesitation into visible, intentional presence through the 3Cs — connecting, commenting, and content — and shows how each small action helps you evolve from isolated caterpillar to confident butterfly in community.

If you’re a small business owner, coach, or author who feels like you’re still cocooned on LinkedIn, lurking, overthinking, or posting sporadically, The Butterfly Strategy will meet you exactly there. Val doesn’t shout at you to hustle harder; she calmly shows you how to find the right people, how to leave comments that feel like real conversation, and how to turn everyday moments into posts that sound like you. In doing so, she helps you become the butterfly you’ve been inching toward all along: visible, purposeful, and surrounded by a community that actually cares.

Val also gives you a highly valuable content repurposing engine, advice on outsourcing, and brand questions to keep your LinkedIn brand aligned with your goals. All in all this wonderful book makes showing up consistently feel doable instead of daunting.

As Val says, ‘You don’t need a massive following…you just need to show up with heart, share what you’re learning and help others’ do the same’.

~ Kati Harris, LinkedIn Brand Strategist and Consultant