“I got to know Val from my time on LinkedIn the last four years, and I feel honored to be one of the first readers of her new book the Butterfly Strategy and to be asked to support her in this way. Her Butterfly Strategy Book is unique in the online business world – specifically, Val does not tell you to spend every waking minute on social media or to “hustle.” Instead, she writes about how intimidating social media can be (very relatable to most people) and then continues to outline an actionable path for us to take that is built on connection, one that is unlike anything else you will read in the online marketing space. The book makes you take a big sigh of relief – A big sigh of relief because you finally feel like you can accomplish this social media “monster” and succeed at your business in a way few other authors have made me feel.

The trick? People. Networking. Community. So few people talk about how important this is to business – and Val illuminates the message directly with her Butterfly Strategy. The authenticity she discusses hits home for me most of all – because I never felt like I could do business my way and succeed until I got to know Val’s words. You absolutely CAN do business your way – actually, Val lets you know that this is really the ONLY way to succeed (by being you). Then, building on authenticity, she encourages you to speak your message (content), build your community on one platform (focus on something that works for you), and further give back to your community (commenting). Her premise is built on the entire concept of manifesting as a whole – be the light you want to see in the world. She specifically got me out of my head and into my business so I stopped being paralyzed by comparisonitis, fear of failure, and perfectionism.

And some of you might ask – but how do we know this works? Well, how do I know that the words Val writes are valid and true? Well, she lives them out each and every day – and she truly embodies the message of her book and is a successful business owner AND person. Not only did Val support me in my LinkedIn messaging back in 2024, support me as I embarked onto the Substack platform in 2025, and continues to support me with messages and texts, she also showcases this all through her LinkedIn community and work which is robust and vibrant. She truly practices what she preaches – so if you read any book to help you build out your social media marketing and online business, you should read the Butterfly Strategy. Thank you so much Val for finally blessing us with this book!”

~ Katarina Kiseli, MA, LPC, NCC & Public Speaker