I recently read the book, “The Butterfly Strategy” by Val Roskens Tews. Essentially it’s about how to transform online connections into community and clients. I found this book to be really wonderful and immediately applicable. It’s easy online to get likes, but really hard to get clients, and you need to have strategies and effective, ethical, mission-driven ways to do that, that are going to resonate with your values.
And I think that Val did an amazing job of making this very simple and sequential so that you know what to do in what order. And there are also some brilliant tips in there that are already helping me on LinkedIn to get more engagement and more meaningful conversations, because as we know, meaningful conversations are the key to booking those calls and getting those clients.
So this is a fantastic book. I think for mission-driven entrepreneurs, this is an absolute winner. I would go grab a copy and I recommend Val and her book without reservation.
