There is so much value in this book! I have a lot highlighted! Having a “generosity mindset” is life-changing and will positively impact a person and their business in so many ways! John has a gift of explaining clearly how to create a business and live a life that reflects this kind of mindset. I totally relate to the focus on value and building relationships! Serving people makes all the difference!

One (of many!) of my favorite quotes in John’s book is this: “The most effective marketing and business development you can do starts with serving others.

“If you do that, you become a professional of value in their eyes. You establish yourself as not only trustworthy, but also as memorable. Ideally, you become the first consultant or bookkeeper or attorney someone thinks of when they need your services or know someone who does.”

John’s LinkedIn profile: https://www.linkedin.com/in/johnray1/